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How to Sell Your $99 Course for $99K

licensing Apr 26, 2023

Are you an expert, coach, consultant, or speaker looking to take your business to the next level? Have you considered licensing your course or training to other companies, organizations, or even school districts? If not, you may be missing out on a massive opportunity for scalability and growth.

In a recent episode of the SweetLife Entrepreneur™ Podcast, April Beach, breaks down the steps to take your course from selling for $99 to $9,000, or even from $999 to $99,000.

The key to this transformation, she says, is not changing the course or the training itself, but rather changing the buyer.

April says that the first step towards licensing your program is understanding its value: 

  • What problem does your course solve?
  • What is the benefit to the consumer?

Knowing the answers to these questions will help you identify potential buyers for your program.

Next, determine what parts of your program are available for sale:

  • Can the entire program be licensed, or just certain...
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Growth vs Scale: Whatā€™s The Difference and Why Is It Important

Today, we're going to talk about a topic that often confuses many entrepreneurs: the difference between growing and scaling your coaching business. While these two terms may seem similar, they actually have distinct differences in their approach and outcomes. So, let's dive in and explore the nuances between growing and scaling your coaching business.

At first you may think that growing and scaling are the same thing - after all, they both involve making your business bigger, right? Well, not exactly. While both growing and scaling involve expanding your coaching business, they differ in their focus and methods.

When it comes to growing your coaching business, the main objective is to increase its size - be it in terms of revenue, customer base, or market share. Growing your business often requires investing in more time, people, resources, and infrastructure to accommodate the increased demand. For instance, you might hire more employees, invest in more advertising and...

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Getting Started with ChatGPT AI To Scale Your Coaching Business

Uncategorized Feb 27, 2023
With so much talk about AI in general and ChatGPT specifically, and with concerns about communicating integrity and ethically, SweetLifeCo, CEO April Beach, called on Heart-Centered Business Coach Amy Yamada who actually teaches how to amplify your authentic voice using AI, to come to talk about how we can start exploring the world of AI. In this conversation between April and Amy, we’re talking about the foundational entry points into AI. Here is an extract of their conversation.
 
April: So, Amy, you, and I, actually met joining a mastermind. I think we actually joined a mastermind at the same time, in the same month a couple of years ago. But since then I've been paying attention and I've been following everything you're doing and you're leading with the one and only Chat G P T. Welcome to the Sweet Life Entrepreneur podcast. We're so glad that you're here. Tell everybody a little bit about yourself, your business, and what you do, and then we're gonna dive into this...
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How to Gain Press by Building Your Personal Brand

It's no secret that gaining impressive media attention can grow your personal brand and your business.But how you gain that attention and the structure of your business that must be in place first are very important. 

 

There's much more to pitching press than simply landing a magazine article or appearing on television. We want to be sure that your entire business is ready to receive the press and media attention so you can profit from it. According to Brielle Cotterman, a publicity expert - 

 

Do you want to build a press worthy personal brand and have a strategy to create your foundation of celebrity?

In her interview on the Sweet life entrepreneur podcast Brielle dove into detail about how to go ahead about achieving these results in the foundation of celebrity. This is taking your entire business into account, not just your press pitch. It means thinking about how you’re showcasing your offers and your programs, and ensuring that your client...

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Becoming Known: How To Expand Your Reach, Increase Sales and Become a Thought Leader

It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness. 

But sometimes that's not enough, and to move our business on and more importantly up, we have to move into a 'Becoming known' strategy.

Here are 3 questions to get you started;

1. What do you want to be known for?
2. Why? What's the strategy?
3. Who do you need to be known to?

 

What do you want to be known for?

What does the next level of your business look like? and what is your role? are you wanting to move into a CEO role or are you wanting to pivot into a different area?  

Why? What is the strategy?

What are we trying to accomplish?  what changes do you want to make in your role or within your systems and strategies?  Are you wanting to make a new offer and be known for this new thing?

...

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The Ultimate Guide To Design Your Perfect Coaching Business

The term business model refers to your plan for making a profit by the types products and services you sell

Aka: Your  business model is the way you serve your clients and make money

Examples of common business models for experts, coaches and consultants are coaching 1-1, coaching group, online courses, membership communities, masterminds, retreats, live virtual events, and more. 

Your business model can be different for each product in your offer suite, or you can create an offer roadmap that flows people to different levels within one offer and model.

Picking the right business model is fundamental in allowing you to live the life you want to live.  In oder to pick the right business model for you and your business, April suggests asking yourself these questions and answer them as if it was 5 years from now.

  1. How many hours per week do I like to work (5 years from now)?
  2. How do I really love to serve my clients?
  3. Do I have others working for me, or a...
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Using White Board Sessions To Increase Sales

A whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for. 

"Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers."  April Beach.
 

8 steps of using the whiteboard sessions to turn leads into buys.

  1. Pick a specific problem you're solving
  2. Get your list excited
  3. Schedule your session
  4. Send out invites to the session and make it exclusive and special
  5. Get your tech ready
  6. Send lots of reminders
  7. Host your event. Be the solution.
  8. Make an offer

Now the KEY is how you work step 7 - while you're actually hosting the white board session.

This is what I suggest within my program;

Start by sharing like your philosophical genius and thoughts about the problem that you are solving. Position yourself as someone in the know.

Open the floor for others to share their issue with whatever...

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How To Disqualify Clients To Grow Your Business

It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.

"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company."  April Beach.

When you disqualify clients, you make more money, because the qualified clients you do accept have: 

  1. better results with your programs
  2. a deeper commitment to their own success

6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?  

  1. How committed do they need to be? 
  2. What time allotment do they need to have? 
  3. What attitude do they need to show up...
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3 Types Of Content Companies Line Up To License

If you’re an established business with a course or program and you want to scale - you may be considering licensing your material.  You may already know the benefits of licensing your content and aware of the benefits of increased credibility, not to mention the financial benefits but you may still be wondering how 'content' is broken down and what exactly you can license.
 
Here we're sharing the 3 main types of content that companies pay for; Actual content, Assets and Completes. 
 
Let's break it down;
 
Content
 This is the content that people need to feed every distribution channel and include blogs, articles, emails, newsletters, images and videos. 
 
Assets 
This is the assets that people need in order to offer their services or run their businesses and include worksheets, blueprints, templates and forms.
 
Completes
Complete packages are complete systems that people need in order to offer a program, offer or...
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How To License Your Course Content or Program

If you’re an established business with a course or program and you want to scale - you may want to consider licensing your material.  
 
Licensing is when your content, course or program is used by other businesses for them to grow and make money.
 
April Beach says Licensing enables what I call exponential scalability’.
 
Want to know more benefits?
 
Aside from scalability and the financial benefits of scaling, licensing your content also demonstrates leadership in your niche and increases credibility which could lead to other opportunities.
 
But would it work for your business?  There are 3 main models of licensing that a business can opt to do;
 
  • Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
  • Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
  • Editable or white...
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I'm so glad you're here. 

Xo, April