Online Resources For Experts, Coaches, Speakers and Consultants

Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.

You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.

So, what IS working when it comes to lead magnets right now in 2021?

First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.

We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.

What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;

Entertaining Content

Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...

In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.

Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.

So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?

I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.

As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...

In case you didn't know Clubhouse is a new social media app offering exciting networking opportunities for entrepreneurs.

It's content is focused solely on live conversations held within rooms and provides business owners a fresh platform within which they can really engage with their potential customers and connect in a real-life manner with peers and mentors.

It feels liberating and more natural than some other social media platforms coming with the added advantage of ease in how you can show up - no formal dress, interesting backdrops or confidence in front of a camera required!

Now, let's dive in and get you up and talking to the world!

1. Download the app and reserve your name.

Right now the app is only available on iOS devices and you can only gain access via invite but, once your name (it's best to try and get your real name) is reserved you will be able to be (eventually) invited in by someone with your phone number in their contacts list who will endorse your profile.

2....

What is a signature offer? 

A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche. 

Join the upcoming Your Signature Offer™ Live Masterclass here.

What a signature offer is and what it is not.

In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.

• A signature offer extracts your expertise.
• It is derived from your intellectual property. This will include your experience in your particular area. So this will not only include your wins but also your losses and how you overcame those...

As we approach the end of the year many businesses aim to refocus in order to make their end of year goals. In our last article, I spoke about refocusing your business by resetting aspects such as your offer, your marketing, and lead generation systems as well as your internal systems. If you haven't read that, 6 Key Areas to Reset and Refocus Your Business This Fall, Part 1 head on over for full details before I go over the remaining tips.

These reaming tips will be looking more at you, the business owner. Now you may be wondering why we need to have a look at you. The answer is simple. You and other aspects of your life ultimately affect your business; therefore, it is equally important to analyze those as well. As the owner of the business, your mind, your connections, and your home and office life are key components to your success.

Refocus Your Mind

Without the right mindset, you won't be able to achieve your goals. According to Tony Robbins, your business...

Why Reset and Refocus Your Business?

As we approach fall, it marks the beginning of the fourth and final quarter of the year for many entrepreneurs. And fall is a great time to assess your business to find out if it is on the right track to hitting its end of year numbers.

Fall also marks a time for many business owners to revamp or tighten up their business strategy, especially after a relaxing summer. But this year has been different. This year has thrown us many curve balls and unexpected challenges.

This year has been especially challenging for many businesses that have managed to survive the last couple of months. Even with this survival, many businesses do not see a way to achieve their end of year financial target. But don't just accept things as they are.

As an entrepreneur, you’re fully responsible for the growth and success of your business. So if you are approaching the end of the year and you have not hit your financial benchmarks or any other goals for your...

One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.

Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families. 

And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.

But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.

The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage. 

How will writing a book...

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...