Getting Started with ChatGPT AI To Scale Your Coaching Business
Feb 27, 2023
With so much talk about AI in general and ChatGPT specifically, and with concerns about communicating integrity and ethically, SweetLifeCo, CEO April Beach, called on Heart-Centered Business Coach Amy Yamada who actually teaches how to amplify your authentic voice using AI, to come to talk about how we can start exploring the world of AI. In this conversation between April and Amy, we’re talking about the foundational entry points into AI. Here is an extract of their conversation.
April: So, Amy, you, and I, actually met joining a mastermind. I think we actually joined a mastermind at the same time, in the same month a couple of years ago. But since then I've been paying attention and I've been following everything you're doing and you're leading with the one and only Chat G P T. Welcome to the Sweet Life Entrepreneur podcast. We're so glad that you're here. Tell everybody a little bit about yourself, your business, and what you do, and then we're gonna dive into this very, very hot topic.
Amy: It just lights me up and um, and then here comes AI. And, and I was looking at it, I was like, wow. My, honestly, my initial, the feeling was resistance, right? I was like, I don't know about this thing, because even AI right, artificial right artificial intelligence, like this feels fake and I'm all about authenticity and being real. And so I was like, I don't know about this. And I started to play with it and I just was like, ah, like this isn't really doing it for me.
But then I thought, okay, I'm gonna be open to it. And I'm gonna bring in all of my passion around messaging, deep connection and really being your authentic self with everything you do and see how I can use it with this tool. And everything changed. So I've been, doing this, you know, business coaching for the last 11 years. I wouldn't change it for anything. I love speaking and coaching and really at the end of the day, I love connecting with awesome people, finding out what their true gift is, and making sure they're getting it out into the world and, and having fun, with it along the way.
April: I think that's so important that you said that because, and you're so good at what you do, and then that’s actually one of the reasons why it makes you the perfect person to talk about and actually teach AI and AI content creation because you are known for helping people find their authentic voice. And then you think, how, and how do, how do we do that? How do we make it ours?
But the bigger question is, how do we differentiate between businesses that actually are established are expert businesses, and those that aren't? They are tapping into ChatGPT or other software to create content that they aren't even qualified to teach themselves. There's a whole, there's a lot of ethical things around that.
But let's kind of talk about the basics. Let's do an introduction to ChatGPT um, talk to us about like, first of all, explain to our audience. What is this thing?
Amy: What is it? Yeah, what is it? The most simplified version I can say is that it is a tool, like, just think of it as this emerging revolutionary technology. It is a tool that you can use in your business, and in your life to streamline and simplify things. So technically it's a type of artificial intelligence, you know, AI system.
If you look up the definition, you'll see things like it's a language model. What does this mean? So the way that I like to think of it is, this is a tool that all of us have access to. There still is a free version now. There's a paid version for $20 a month. And it is, it is the wave of the future. I mean, it really is. And it's here and it's now, and I haven't seen something as revolutionary as this since the invention of our cell phones and then smartphones. Right? And before that, the internet. So it's not some flash in the pan like a buzzword, you know, that's just like here temporarily. There will be early adopters and there'll be late adopters and there might be someone like my friend's dad who just decided I'm never getting a cell phone. Just like refused.
So anyway, my point is, this is something that I truly can already see how it is changing the world, and it's not here to overwhelm you. It's a tool, just like the internet was probably overwhelming. I remember when email when I first had an email like I was in college and I was like, what is this email thing? Like, what? it's just one another, another tool that we all have access to. And it's an incredible tool that can do so much for you. And it's beyond using Google, right? It's, it's beyond that. So it's an AI tool that is designed to understand and generate or, to understand, generate natural language.
And then we'll get into what that means.
April: Absolutely, and, and I agree with that. It is interesting. I mean, these, these things have been slowly merging. Well, I can't say slowly, it's probably really fast, but, uh, you know, people like me have just really come to notice it. And it is this wave that has definitely dropped into. Especially the coaching and consulting space and it is here to stay and it's going to change the way that we do business and change the way that we create content.
So let's actually go to that. How are people using this tool? What, are a couple of the use cases for ChatGPT?
Amy: Great question. One way that people are using it, especially in the coaching and consulting world, is for content creation. So think email, copywriting, and social media posts, it can create an outline of your workshop or create a workbook for your workshop. So it's content creation. Just imagine being able to go onto a web page. And to type in and say, ‘I am a business coach and my ideal clients are established coaches, consultants, speakers, experts, and I am teaching them ChatGPT, create an outline of a workshop that is about how to use ChatGPT to sound like your authentic voice.’ And boom, within seconds it will create a workshop outline that I can use and of course, I can give it more in the initial prompt of what I want. So it's, it's more authentically me, but what it has access to is 175 billion parameters a database. Billion with a B, right? 175 billion.
And it's, I mean, just imagine how, how resourceful this tool is to be able to bring in what is going to be best for you and your ideal client for the outline of this workshop. Now you can of course use and not use whatever you decide, cuz the piece that is missing is authenticity, right? The emotional right human element of it. And that's where I come in with my heart speech model. But just imagine being able to use this tool if you haven't used it yet, and say, ‘Hey, I want this thing’. And within seconds it creates it for you. Or then say, ‘oh, now I would like for you to write a promotional email or a series of promotional emails for me leading up to this workshop.’ Boom, it'll create it for you. And then you give, if you give it more specifics in your prompts, it'll be more aligned with your authentic voice.
The list goes on. Blogs, people have used it even to write books. Um, it won't write a book immediately for you, but it will, you know, if you say write a table of contents on this topic, it can do that. So there's, it just is endless. But these are some initial ways that they can use it when it comes to content creation.
April: I mean, because exactly like you said, and especially those of us that have been creating programs and trainings for decades, there are, these things took us months.
I mean, it’s taken us forever to actually generate content. As a matter of fact, I just heard a statistic that it takes. I wanna, I'm sure I'm gonna butcher it, but it, you'll get the point. It's like 36 hours of work to generate 20 minutes of teaching in a slide. This is actually not the case anymore.
Of course, being an offer engineer, my interest is how it is going to streamline the way that we're teaching the world to engineer transformational offers and programs. I'm very interested in hearing more about this and obviously diving in with your leadership. And I'm sure everybody already is like, ‘oh my gosh, how, how do I actually do this?’
What do you think that we, as entrepreneurs, as content creators, as thought leaders, what do you think we need to be ready for in the future? Now that we have AI tools like this?
Amy: Sure. Just the sheer volume of content that's going to be shared is going to grow. I don't have the statistics in front of me. Because people will have access to the efficiency and resourcefulness of this tool and be able to write content within seconds and repurpose it. I mean, there's so much you can do. So the volume of content is going to be significantly increased to what it is now.
And recently I was sitting at a round table, an intimate circle of round-table. And the thing that one of them shared was that there is this statistic that says that in the near future, 90% of content that is out there will be AI-generated. And so of course, that can bring up something for all of us. It's like, well, what does that mean? And from my point of view, I know that there will be these elements that are like this content that is completely generated by AI.
And the negative side can be about whether like there might be people that become fake experts. You know? Like I remember having a client of mine who just for fun, tested, couldn't write a book for me on this type of medical procedure. And she's not even in the medical world, but she was curious about it. She had a friend that was dealing with this health issue and she had to write a table of content. She's like, okay, now tell me more about chapter one and chapter two and chapter. And sure enough, it was able to spit out ultimately a book that if my client Nancy decided, Hey, I'm gonna call myself Dr. Nancy, right? So there may be some, you know, some fake experts out there because, and it's not that the content isn't real, but who it's coming from is not.
There, gonna be some of that out there, and the part that hurts my heart is that the piece that is most valuable from my point of view is the human being element. So I am personally taking a stand for ironically, Humanizing AI and bringing your authentic voice into it. I've been teaching authenticity and your authentic voice for over a decade, with your message, with your marketing, like being who you actually are, especially in the coaching and consulting industry, we're in a relationship-based industry. So what's the most important Relationship? It's trust, it's honesty, it's love, it's compassion. Being real. And so this is the piece that I'm like, I want to help as many people that also care about authenticity to bring this into it. The world is changing.
I mean, not just in our industry, truly the world is changing. I mean, even speeches are being written by AI, right? So it is something to keep an eye on, but I think that we're standing for the good guys, right? The good guys are gonna bring the authentic voice into it. They're not saying, oh, the robots are taking over. It's like, no. It's a tool that we get to use just like we use the internet.
April: For sure. And we talk about scaling companies, right? You and I both do that. We teach coaches and consultants how to scale and a big part of that is our systems, our internal systems, our marketing systems. How do you see the activity and the roles within our internal teams changing? What roles have you had to pivot?
Some of your people to saying, Hey, listen. You know, Chat G P T is creating this for us. And now we need to turn it into actual worksheets. It could be designed or go back and plug it into our, our newsletter systems and our email marketing. How have you kind of had to rotate your team a little bit? How have you seen your own team kind of changing in their activity in order to try to harness and frankly just get a grip on all of that?
Amy: Well, I'm very much glass half-full, kind of perspective. It's like we can be that much more efficient with what we're doing and so we can move faster and make a bigger difference.
I know that there's also fear around like AI is replacing jobs. In some ways it can replace some jobs, but for those who are in fear of it, why not see the opportunity in it? For example, right, as I started posting about Chat GPT, I literally had copywriters messaging me like, Amy, you're killing me.
But I'm just one person. Chat GPT is gonna be there whether I talk about it or not, but their fear has been this tool is taking over my job. And the way I like I respond to 'em is like, this is your time. Why? because you can leverage this. So when it comes to team members, I would say to any team, anyone who is a team member, I would say leverage it and go to the person that you're contracting for or working for and saying, Hey, I know we, this ChatGPT AI thing has become a big deal and I can see where you might think my job is replaceable. Here's how I'm going to even bring more value to you because I know how to use it and to create a higher level of efficiency with what I do. So there's just, yeah, these different ways to look at it, to use it.
April: Right. And I mean, we're entrepreneurs, we're gonna fill that time. It's not like we create a chasm of time and we're like, oh, all this time now we're just gonna sit here, we're gonna figure out something else to create and do with that time. For sure.
Amy: Totally. Not like on vacation now, but I love what I do. Like, Isn't this life about like finding what you love to do, whatever that is, and just creating a life where you can just do it all the time. Like, why not?
April: Absolutely yes. For me, I just travel more with my kids, you know? Just add on another month, you know? I mean that, because that's what we do, right? So it's incredible.
And if we use ChatGPT as Amy suggests and see it as a tool we can use to streamline and refine our content creation processes, we get to buy back time which we can then redirect into other areas of our lives and/or businesses. Accepting the ChatGPT and other AI is here to stay and embracing it and learning how to use it in our businesses and with our teams is the first step.