Expert Tips, Stories and Articles From April Beach, Very Well Vetted Friends and Status Quo Disruptors
It's no secret that gaining impressive media attention can grow your personal brand and your business.But how you gain that attention and the structure of your business that must be in place first are very important.
There's much more to pitching press than simply landing a magazine article or appearing on television. We want to be sure that your entire business is ready to receive the press and media attention so you can profit from it. According to Brielle Cotterman, a publicity expert -
Do you want to build a press worthy personal brand and have a strategy to create your foundation of celebrity?
In her interview on the Sweet life entrepreneur podcast Brielle dove into detail about how to go ahead about achieving these results in the foundation of celebrity. This is taking your entire business into account, not just your press pitch. It means thinking about how you’re showcasing your offers and your programs, and ensuring that your client...
But sometimes that's not enough, and to move our business on and more importantly up, we have to move into a 'Becoming known' strategy.
Here are 3 questions to get you started;
1. What do you want to be known for?
2. Why? What's the strategy?
3. Who do you need to be known to?
What do you want to be known for?
What does the next level of your business look like? and what is your role? are you wanting to move into a CEO role or are you wanting to pivot into a different area?
Why? What is the strategy?
What are we trying to accomplish? what changes do you want to make in your role or within your systems and strategies? Are you wanting to make a new offer and be known for this new thing?
A whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for.
"Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers." April Beach.
8 steps of using the whiteboard sessions to turn leads into buys.
Now the KEY is how you work step 7 - while you're actually hosting the white board session.
This is what I suggest within my program;
Start by sharing like your philosophical genius and thoughts about the problem that you are solving. Position yourself as someone in the know.
Open the floor for others to share their issue with whatever...
If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer. If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.
“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results” - April Beach
There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer. Let’s break it down.
A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical...
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