Purpose-Driven, High-Profit Online Business

It's no secret that gaining impressive media attention can grow your personal brand and your business.But how you gain that attention and the structure of your business that must be in place first are very important. 

There's much more to pitching press than simply landing a magazine article or appearing on television. We want to be sure that your entire business is ready to receive the press and media attention so you can profit from it. According to Brielle Cotterman, a publicity expert - 

Do you want to build a press worthy personal brand and have a strategy to create your foundation of celebrity?

In her interview on the Sweet life entrepreneur podcast Brielle dove into detail about how to go ahead about achieving these results in the foundation of celebrity. This is taking your entire business into account, not just your press pitch. It means thinking about how you’re showcasing your offers and your programs, and ensuring that your client...

It’s hard to become known when you’re head down in your work. You’re busy taking care of your clients, not telling everyone about the work you’re doing. You just do the work, and hope people will tell their friends about your awesomeness. 

But sometimes that's not enough, and to move our business on and more importantly up, we have to move into a 'Becoming known' strategy.

Here are 3 questions to get you started;

1. What do you want to be known for?
2. Why? What's the strategy?
3. Who do you need to be known to?

What do you want to be known for?

What does the next level of your business look like? and what is your role? are you wanting to move into a CEO role or are you wanting to pivot into a different area?  

Why? What is the strategy?

What are we trying to accomplish?  what changes do you want to make in your role or within your systems and strategies?  Are you wanting to make a new offer and be known for this new thing?

...

The term business model refers to your plan for making a profit by the types products and services you sell. 

Aka: Your  business model is the way you serve your clients and make money

Examples of common business models for experts, coaches and consultants are coaching 1-1, coaching group, online courses, membership communities, masterminds, retreats, live virtual events, and more. 

Your business model can be different for each product in your offer suite, or you can create an offer roadmap that flows people to different levels within one offer and model.

Picking the right business model is fundamental in allowing you to live the life you want to live.  In oder to pick the right business model for you and your business, April suggests asking yourself these questions and answer them as if it was 5 years from now.

1. How many hours per week do I like to work (5 years from now)?
2. How do I really love to serve my clients?
3. Do I have others working for me, or a...

A whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for. 

"Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers."  April Beach.
 

8 steps of using the whiteboard sessions to turn leads into buys.

1. Pick a specific problem you're solving
2. Get your list excited
3. Schedule your session
4. Send out invites to the session and make it exclusive and special
5. Get your tech ready
6. Send lots of reminders
7. Host your event. Be the solution.
8. Make an offer

Now the KEY is how you work step 7 - while you're actually hosting the white board session.

This is what I suggest within my program;

Start by sharing like your philosophical genius and thoughts about the problem that you are solving. Position yourself as someone in the know.

Open the floor for others to share their issue with whatever...

It may sound counterintuitive, but disqualifying clients is an important part of business growth. And although this may sound scary if you’re still working to become profitable, but this concept comes from the idea that concentrating your sales and marketing on only the most qualified leads is more suitable for business growth.

"When you have a great working relationship with your clients, then it's gonna be much more successful for both of you and therefore for the financial success of both your clients and your company."  April Beach.

When you disqualify clients, you make more money, because the qualified clients you do accept have: 

1. better results with your programs
2. a deeper commitment to their own success

6 questions to ask yourself when vetting a prospective client to determine who really wins with your coaching?  

1. How committed do they need to be? 
2. What time allotment do they need to have? 
3. What attitude do they need to show up...

• Straight as is with your ™ - Clearly presented with your name and logo with no doubt as to whose content it is.
• Co branded - Licensing with partnership meaning the content is yours but the licensee also adds their brand to the content being used.
• Editable or white...

If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer.  If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.  

“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results”  - April Beach 

There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer.  Let’s break it down.

A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical...

Download the Ultimate Guide To Online Offers For Coaches, Consultants, and Experts.

Or text the word "guide" to 805-254-0880

ONLINE COURSE INDUSTRY HISTORY AND IMPORTANT TRENDS