If you’re ready to make traction in your niche and be a business that stands out, it may be time to create a signature Program of Offer. If you’ve been in business, any length of time, you’ve probably heard the term but may not know the full meaning, although you probably have an idea.
“A signature program or offer is a unique service, that you create from your experience, method, framework, or expertise, that delivers predictable-transformational-measurable results” - April Beach
There are two kinds of signature offers; A Foundational Signature Offer and an Influential Signature Offer. Let’s break it down.
A foundational signature offer, this is for those who have never created a signature offer or program before. You may be new in your niche. And the creation of your foundational signature offer gets you on the map, either in a certain area of expertise online or in a geographical area...
If you are considering licensing your content or courses from your online business for others to use, you probably have questions. Lots of them. But let's begin with the most obvious:
What kind of content do companies want to license from an online business owner?
There are three types of content that companies will be interested to license from you. Let's dive in.
This is content that feeds every distribution channel.
Blogs, articles, newsletters, emails, images, and videos are all examples of this type of content; anything that another company needs to build its content distribution channels.
It is time-consuming and exhausting to constantly create new content so if you can ease that process by delivering amazing content for other companies to distribute on their channels you have a potential licensing opportunity.
Assets are anything that other companies need to support an end result or to add to their...
We were extremely lucky to chat with Lorraine Dallmeier about her journey into entrepreneurship and her six steps to building an online empire without using paid ads.
An award-winning CEO of formula Botanica, the organic cosmetic formulation, and business school, which has trained over 13,000 organic cosmetic formulators and ND beauty entrepreneurs in 177 countries.
She was voted the most influential person in natural beauty for 2020 and was awarded the digital achiever of the year for the cosmetics industry by Google.
Lorraine, can you give everybody an introduction, share who you are, how you started out, and explain this amazing online empire that you have built?
I'm Lorraine. I run formula Botanica, I'm a biologist, I'm a chartered environmentalist and I am on a mission to teach the world to formulate.
I run formula Botanica, the online organic cosmetic formulation school, training people how to make their own natural skincare and haircare using botanical ingredients.
Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.
But you may be wondering what licensing actually is.
Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.
Licensing can help to establish you as a leader in your industry/niche/area of expertise.
Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing...
Have you been thinking about planning your own team retreat for your online business but are wondering how to not only make it fun but also beneficial to your business?
Here are my top three tips for planning your next team retreat.
I'm a big advocate of creating opportunities for my global team to come together; the ideas that we produce, the energy we create, and, frankly, the love, respect, and admiration we show for each other are just amazing!
So here are the steps that I think can help you to make the time that you've invested in spending together even more productive and frankly so much more fun than you ever imagined.
These are working retreats and so as a leader, it's important to set the primary aims and objectives;
If you schedule for a five-day retreat, those five days are going to fly by in what feels like five hours so...
Lead magnets for your business are nothing new but trends in what actually works to attract today's audience is always changing.
You need to ensure that you are up to date with what's working to allow your business to continuously generate amazing high-quality leads towards your ideal clients.
First, let's clarify, what a lead magnet is - something of high value that you give away for free in exchange for a person's contact details or other information.
We call it a lead magnet because its purpose is to literally magnetize leads to your business and get potential clients to come to you.
What is working right now are customized and curated high value, low time lead magnets, and here are a few ideas of how that might look;
Think quick accomplishments or challenges, maybe something with group interaction - keep people entertained, have them laugh or feel good, allow them to be part of...
In podcast episode number 231, April chatted with Theresa Loe, founder of streamlinedandscaled.com and a leadership and business coach for overworked entrepreneurs. She helps business owners streamline their operations and build self-managed teams so they can finally get their time back and scale with ease.
Theresa chatted with April and offered advice to help you get over the issues that may be stopping you from scaling and growing your business to the next level; how to get over your fear of hiring people.
So first of all, let's talk about why this is even a fear. What is the deal? What is the matter with us?
I have struggled with management over the years. It's not my strength. I have had to work very hard to learn, to become a better leader and manager and delegator.
As entrepreneurs we have all these ideas in our head and we think it's so much easier or it's so much faster if we just do it ourselves, but I'm going to tell you that, and I learned this the hard...
In case you didn't know Clubhouse is a new social media app offering exciting networking opportunities for entrepreneurs.
It's content is focused solely on live conversations held within rooms and provides business owners a fresh platform within which they can really engage with their potential customers and connect in a real-life manner with peers and mentors.
It feels liberating and more natural than some other social media platforms coming with the added advantage of ease in how you can show up - no formal dress, interesting backdrops or confidence in front of a camera required!
Now, let's dive in and get you up and talking to the world!
1. Download the app and reserve your name.
Right now the app is only available on iOS devices and you can only gain access via invite but, once your name (it's best to try and get your real name) is reserved you will be able to be (eventually) invited in by someone with your phone number in their contacts list who will endorse your profile.
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