Using White Board Sessions To Increase Sales
A whiteboard session is like a live webinar where you work with your leads, you help them to solve a specific problem, thereby gaining trust and positioning you as the ultimate solution that they were looking for.
"Whiteboard sessions are a powerful, powerful way to turn your list into buyers. Very faithful buyers." April Beach.
8 steps of using the whiteboard sessions to turn leads into buys.
- Pick a specific problem you're solving
- Get your list excited
- Schedule your session
- Send out invites to the session and make it exclusive and special
- Get your tech ready
- Send lots of reminders
- Host your event. Be the solution.
- Make an offer
Now the KEY is how you work step 7 - while you're actually hosting the white board session.
This is what I suggest within my program;
Start by sharing like your philosophical genius and thoughts about the problem that you are solving. Position yourself as someone in the know.
Open the floor for others to share their issue with whatever problem it is that you're solving and why they're still facing it. What is the problem? What is the struggle? Why are they still here? (this is where market research comes in)
Use your whiteboard to visually represent solutions. Use what people have said and document their comments and frustrations. Part of your white boarding can be just writing down on the whiteboard, the words people are using (which by the way, you already know).
Summarize all of their pains collectively. So that they don't feel alone, so that they know they're in a place where other people are experiencing the same pain and you are the king or queen that leads them out of this.
After you summarize their collective pains, you start white boarding solutions for them. You're literally going to whiteboard out and draw and draft solutions based on the collective communities problems in your event.
And then at the end of your session, you're gonna restate why this problem exists and why it's so hard for them to solve it on their own. And so what you've done in this session is you've positioned yourself as the perfect painkiller that leads them out of it, letting them know you fully understand what they're dealing with, and sharing case studies of how you have to help the other clients.
You're gonna open the floor for them to share their collective pains and problems, and then you're gonna use your whiteboard to visual. Collectively gather together all of their pains and document their comments. The next step is you're gonna use your whiteboards to start sketching out solutions collectively for the group sharing solutions and doing a short teaching.
And at the end of it, you're gonna restate why the problem is big, why it exists, and you're gonna position yourself as the solution for that which you've already done.
And that is how you turn leads into buyers!
To learn more about how I teach this. Come visit us at https://www.sweetlifeco.com/
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