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How to Self Publish Your Book to Grow Your Business

Aug 19, 2020

One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.

Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families. 

And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.

But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.

The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage. 

How will writing a book...

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How to Build Your First Digital Marketing Funnel

Aug 12, 2020

An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.

This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.

A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.

A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...

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How to Survive a Facebook or Instagram Hack on Your Business

Aug 03, 2020
As an entrepreneur, you know how important social media is to your business. It is a key element in your business operation that requires money and resources. And it’s no surprise that so many businesses host their online communities there. 
 
Social media is used to communicate and engage audiences as well as share details about your business to the world. Many businesses also use social media as a means of establishing themselves as experts in their field. So you can see how your social presence is everything in business. 
 
Now imagine waking up to discover that presence was gone. Imagine all your social content, gone. Your access to your community, gone. Your Facebook pixels, customer data, and contacts, all gone. And all in a single night. How would you react? 
 

Sharing from personal experience, here.

 
Unfortunately, that is what happened to us at the SweetLife Company, and I want to ensure this does not happen to you. But it is...
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What Is a Landing Page and Why Do You Need One?

Jul 27, 2020

The truth of the matter is that digital marketing is always changing. Can I get an "amen"?

So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.

Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.

 What is a Landing Page?

A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.

The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...

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Email Marketing Software Every Company Should Have

Jun 15, 2020
 Email Marketing is the act of communicating or broadcasting a message to a group of current and/or prospective customers through email, and it's an important aspect of any business foundation.
 
It is used to build brand awareness, to build relationships, and to drive sales. It is a cost-effective way to get the word out about your business and your product offering quickly. 
 
Email Marketing should be utilized by all businesses no matter if the business is a traditional brick and mortar or online. And as foundational as this subject may seem, the sad truth is that many businesses are not utilizing email marketing and for those who do, they are not using it correctly.
 

You MUST have a business email.

The first aspect to utilize email marketing effectively in your business is to ensure that you have a branded business email. Your personal business email or branded email is an email address that carries the same name as your brand. This will include...
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LinkedIn Ad Strategies to Increase B2B Sales

Jun 01, 2020

Determining Your LinkedIn Ad Budget 

Before we dive into determining your LinkedIn ad strategies and budget, you first need to determine if your business is right for LinkedIn ads. There are three business types that do well using LinkedIn ads, and it is best to see if your business is one of them. 
 
Please see my previous blog post here where I highlight exactly what type of business performs well with LinkedIn ads. 
 
If you have done your research and decided that LinkedIn ads are a good fit for your marketing strategy, then I strongly recommend that you decide on your ad format. 
 
When I say ad format I am speaking to whether you are going to run Sponsored ads, Message ads, Text ads, or Dynamic ads. And keep in mind that the type of ad format you choose to run on LinkedIn will definitely depend upon your goals and your budget. 
 

Sponsored Content Ads 

These are native ads that appear in your target audience’s news...
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LinkedIn Ads: How to Get Started

May 25, 2020

LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.

 

Should Your Company Be Advertising on LinkedIn?

Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:

 

  • Business to Business companies
  • Businesses that target higher level institutions like universities, especially those that offer MBA programs and higher
  • Knowledge Commerce Companies (These are companies that focus on knowledge sharing and teaching individual skills that they need to succeed. You can use LinkedIn to target people who are already at a certain education or skill...
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How To Create An Affiliate Program To Sky Rocket Your Sales

May 18, 2020

What Is An Affiliate Program?

You may be looking for a new way to boost your sales and to grow your business without using paid advertising. If so, you should explore the option of creating an affiliate program.

An affiliate program is a partnership between a business and an affiliate partner in which the business makes arrangements to pay the affiliate a commission for every sale made from the affiliate's referral. In short, you find people to promote your product to their audience, and you pay those affiliates a percentage of the sales made.

You may also see terms such as also known as joint venture partners or JV used to refer to an affiliate. This type of business relationship will work for established companies as well as new entrepreneurs who would like to grow their business and generate sales.

 

Benefits of Creating An Affiliate Program For Your Business

Now you may be wondering how does creating an affiliate program fit into your overall marketing strategy for your...

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Easy Steps to Take to Create Videos for Your Courses, Webinar, or Trainings

May 04, 2020
Creating video content for your business is a great strategy to implement as it aids in engaging your audience, building brand awareness, and making your business stand out from the crowd. 
 
Video content is a great way to provide much-needed information, and it has proven to increase conversion rates by over 60%. It is also proven that video content is processed by the brain at a much faster rate than text information. Ultimately this means that people actually prefer watching videos and are much more likely to share your content. 
 
The bottom line is that if you have a product or service you need to be creating video content. Your next step then is to decide on how you need to go about doing that. I’m sharing a step-by-step process on how you can easily get started with creating your videos. I will also outline the type of video content you should be creating for business and the recommended tools needed to create each content type and where you can...
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Pivoting your Business to Stay Relevant

Apr 27, 2020

The current situation we are facing is an unprecedented time in our generation. With the emergence of this pandemic, we find that no one is left unscathed, and many are just trying to get to the other side. As a business leader, you have planned and planned, but no amount of planning could have prepared you for what has arrived. 

As the world shifts, so must your business. Not forever, but for now and one big important part is staying relevant so people keep their eyes on you. 

How do you do this? The answer defies all things you’ve ever heard about marketing… 

 

Ditch the plan!

The business plan you have spent months in advance preparing and perfecting might have been excellent before the business environment changed. 

You need to change your business model in order to match the air of the room and to stay relevant to your customers. Simply put, you need to pivot your business.

Changes in the business environment are inevitable and unavoidable,...

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