A signature offer or program is a process that you create from your intellectual property that gives your clients transformational results. That offer also allows you to establish yourself as an expert in your space. It is important to note that no matter where you are in your business, your company needs a signature offer as it will propel your business in your market and in your niche.
In order to gain the desired results from your signature offer, you need to ensure you are creating a true signature offer. In order to do that you need to know what a signature offer is and what it is not.
As we approach the end of the year many businesses aim to refocus in order to make their end of year goals. In our last article, I spoke about refocusing your business by resetting aspects such as your offer, your marketing, and lead generation systems as well as your internal systems. If you haven't read that, head on over for full details before I go over the remaining tips.
These reaming tips will be looking more at you, the business owner. Now you may be wondering why we need to have a look at you. The answer is simple. You and other aspects of your life ultimately affect your business; therefore, it is equally important to analyze those as well. As the owner of the business, your mind, your connections, and your home and office life are key components to your success.
Without the right mindset, you won't be able to achieve your goals. According to Tony Robbins, your business...
As we approach fall, it marks the beginning of the fourth and final quarter of the year for many entrepreneurs. And fall is a great time to assess your business to find out if it is on the right track to hitting its end of year numbers.
Fall also marks a time for many business owners to revamp or tighten up their business strategy, especially after a relaxing summer. But this year has been different. This year has thrown us many curve balls and unexpected challenges.
This year has been especially challenging for many businesses that have managed to survive the last couple of months. Even with this survival, many businesses do not see a way to achieve their end of year financial target. But don't just accept things as they are.
As an entrepreneur, you’re fully responsible for the growth and success of your business. So if you are approaching the end of the year and you have not hit your financial benchmarks or any other goals for your...
One of the ways that I grew one of my first companies was by self publishing a book, and it was really powerful. As a matter of fact, this book sold copies everywhere.
Still to this day, that company, the secondary business that I own called Baby Planner Inc. leads the industry in business consulting for companies that market to new and expecting families.
And the reason why I still have that reach and notoriety in that space is because I started out by self publishing a book on my expertise in that niche.
But here is the deal. I made a ton of mistakes that ended up costing me a lot of money and time. I don;t want that for you. I want you to grow your business without the headaches and stress that I went through. So we are diving in exactly how you can self publish your very own book.
The best part about this strategy is that it will work for all types of businesses, and it does not matter where you are in your business development stage.
An important aspect of any company operation is its marketing efforts. Companies market themselves in order to build brand awareness and turn leads into customers. But in most cases, these leads may not become customers right away, and they may need more time to get to know your brand and what you have to offer.
This is where a digital marketing funnel will be essential to your company. A marketing funnel is a great way to improve your sales as it will allow you to build some sort of relationship with your customers.
A marketing funnel is a series of online pages and actions that bring new users into your site so that you can capture their information and build a relationship with them for future sales.
A marketing funnel should not be confused with a sales funnel. Even though the structures of both tools are the same, the end results of each are what makes them fundamentally different. A marketing funnel is used to generate leads for future sales and a sales funnel is used as a...
The truth of the matter is that digital marketing is always changing. Can I get an "amen"?
So it is imperative as a business owner that you stay up to speed and educated on the latest trends in order for your marketing efforts to be effective.
Currently, implementing a landing page is a key digital marketing strategy, and one that I encourage each and every business owner to master in order to grow. But in order to move forward, you first need to understand the difference between your landing page and your website pages.
A landing page is a standalone web page created specifically for a digital marketing campaign. This is the web page your visitors will be directed to after they have clicked on an email offer you sent out or one of your ad campaigns.
The main reason for sending people to your landing page is to increase the rate of conversion from prospects to a lead. This will give you the opportunity to market to these leads at a later date. ...
LinkedIn is an amazing, untapped platform that businesses can use to market their product. Like other social media platforms you can run ads on LinkedIn. As with other networks you need to determine if the chosen platform is able to reach your audience in order to make an educated and informed decision as to move forward with LinkedIn ads as a strategic, marketing move your business.
Your business niche will determine if running LinkedIn ads is right for your business. There are three categories of companies that are a great fit for LinkedIn ads:
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