How to Make Money From Content You Already Have: Licensing for Coaches and Consultants

Licensing is a brilliant strategy for experts like you who have amassed a wealth of valuable content over time. You've spent years honing your craft, and now it's time to let your work do some heavy lifting for you. Through content licensing, you can monetize the articles, videos, courses, and systems you've developed, providing you with additional revenue streams while amplifying your impact. Let's dive into how you can capitalize on the licensable content you already own.

There are three key types of content that others are eager to license: distribution-level content, augmentation content, and complete standalone program content. Identifying which type your material fits into is the first step to monetizing it effectively.

Distribution-level content includes shorter pieces like articles and instructional videos. This content is perfect for companies looking to bolster their public channels or internal training resources. For example, if you have how-to guides that are no longer a fit for your current marketing strategy or client level, these can be licensed for use by other companies. Even if you're no longer using these resources, they still hold value for others seeking to enhance the information they share with their clients or team.

Augmentation content consists of material that can be incorporated into existing programs to enhance their value. This could be a training module or a mini-workshop that, when added to another company's program, enriches their offerings. This material is a notch up from distribution-level content in terms of profitability and offers a great opportunity for companies to strengthen their existing services with your expertise.

Lastly, licensing complete standalone programs is where the most significant profit potential lies. If you have entire courses or comprehensive training systems, these assets are gold mines for licensing. Businesses can utilize these complete packages for both internal training purposes and as part of their client-facing offerings.

Don't worry about having everything perfectly polished and packaged. The raw content, as long as it's solid and provides value, can find a home in another company's suite of offerings.

At the SweetLife Company, we believe in leveraging what you've already created to scale your business. If you're unsure about how to start with content licensing, or you need guidance on turning your knowledge into a licensable format, we're here for you. We equip pioneers like you with the tools and strategies needed to transform your business through proven methodologies.

So, if you're ready to tap into the lucrative world of content licensing and want to learn how to harness the power of the resources you're sitting on, visit sweetlifeco.com. You’ll find valuable tools to get you started, and you can gain access to our free licensing 101 video at licensing-tools.com. Join us to explore how your incredible body of work can keep on giving, enhancing other businesses while padding your pockets. Let's monetize your genius together.