Licensing your online courses, programs, and content is one of the best ways to exponentially increase profit and revenue in your online business.
But you may be wondering what licensing actually is.
Licensing is creating content for other companies to use so that they can grow faster, make more money, or provide better services and training for their people.
Licensing can help to establish you as a leader in your industry/niche/area of expertise.
Licensing increases your credibility with your own audience - when your audience knows that other companies are buying your content they are assured of your ability to get them results.
Licensing enables exponential scalability - you are now able to reach more people more easily as your name and expertise spread in new circles.
Licensing enables an easy transition into new target markets without starting from scratch - you have the backing of existing businesses who have purchased licenses to utilize your material and will now place you in front of a new audience.
There are very clear prerequisites for being able to join my masterclass, 'License to Scale'.
You have to have a proven course, program, or content that has repeatedly previously gained people transformational results.
If you do have any or all of the above-mentioned assets, then I do encourage you to get on the waitlist for my next masterclass on licensing.
If you have never created a course before or if you do not have a membership community with an established curriculum, if you have not developed and proved repeatedly the effects of your material, you are not ready for licensing.
The first way you can license your content is straight as it is with your branding and logo all over it - somebody licenses your course or class and they plug it into their system with your logo all over it.
The second way is co-branded where you allow them to add their name and logo to it.
The third way you can license your content is to make it completely white-labeled where nobody even knows it's yours.
Here are two very clear examples of who you should license your content to:
1. Other companies who are not in direct competition with you but they serve the same audience and they want to look better, expand their reach, grow their list, increase their sales and save time
2. Companies that are exactly like yours, but need your expertise to grow, want to be able to take your course and just plug it into their system and sell it right away.
This is just the tip of the iceberg when it comes to licensing, but it's a great place to start.
All of the above information will get you considering the right things and moving forwards in the right direction.
As always, please feel free to reach out to us with any questions or comments you may have. We're always happy to help!
To get started with licensing, check out the Free Licensing 101 Training Here.
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