9 Steps To Create a Certification Program for Coaches, Consultants, and Experts
Apr 29, 2023
by April Beach
- First and foremost, you need to have a unique method, process or framework that guarantees results.
- Build your coaching program, steps, processes, videos, and assets.
- Be an excellent teacher. Assure you are great at getting people results before considering a certification.
- Consider how the business model of certification program will affect your life, profit, time, teams, work cadence and your long term goals. Certification programs are not like courses or offers you can simply decide to retract. Releasing a certification is a long term business plan and you need to be sure you’ll love that that will look like for your life.
- Create a Trainer Guide for your program. This guide teaches students your process, methods, systems and philosophies, as well as how they teach and deliver your training to others in the most accurate and transformative ways.
- Determine if you’ll offer marketing materials, licensing of your logo, content, videos, other IP for them to deliver to their students?
- Determine the best way(s) to test for competency. Measuring knowledge and benchmarking transformation are how we build industry leading programs. Each course, training and program will have their own methods to measure learning such as verbal testing, written testing, video or audio submissions, and more. As technology increases we are uncovering better ways to test for excellence. I highly recommend you customize this for your program and disrupt the old school mentality of only written tests as some of the worlds best leaders fail at traditional testing.
- Consider if you’ll require continuing ed, recertifications, or advanced trainings to those who are certified in your method?
- Consider other ways to best support certified professionals and scale your business including coaching groups, office hours, ongoing trainings, advanced trainings, masterminds, retreats, licensing of your IP and course materials, online groups, access to experts, and more…
For consulting to create, package and sell your certification program, work with us. Licensing and Certifications are the secret weapon we build to scale our clients' businesses.
